Photo /  Joanne Dugan

Photo / Joanne Dugan

ABOUT:  Best to meet for coffee and conversation.  Successful collaborations need real time presence. Please email me to set up cafe time. 


Paula Zanger has a deep understanding of branded product design combined with actual product development of materials:  precious metals, leather, textiles, gemstones, paper, porcelain, crystal, glass and organic sustainable concepts.  Prior to her professional design positions and developing Orange HOWELL®, Paula's licensed surface designs of the 1990's became multi-million selling licensed surface designs in several home and gift categories. 

With her vast experience in product development and design of home, gift and jewelry products Paula has proven retail sales of her licensed programs of $14M dinnerware, $8M wallpaper, $8M stationery.  Her strength is in understanding and innovating technical production processes of manufacturers to develop beautifully innovative products encompassing dinnerware, glassware, serveware, flatware, bedding, fabrics, wallpaper, decorative pillows, and accessories.

As Creative Director of Lunt Silversmiths, Ms. Zanger strengthened brand's perception in an attempt to innovate the 107-year-old American luxury brand to be sold to Reed & Barton.  Licenses included: Oscar de la Renta, New York Botanical Garden, MFA, Boston, Disney, and Eric Carle.  Lunt Silversmiths was the exclusive manufacturer of sterling silverware for U.S. Embassies around the world. Prior to Lunt, Paula was mentored by Robert Bentley, V.P. of A.G.T.A in his rarified gemstone world.

During 2007 she consulted for Whole Foods Market creating a relevant lifestyle brand for the Luxury Organic Home arena, combining her product development and design experience with the ever “greening” societal shift. In 2006 she expanded Vera Wang’s dinnerware designs by extending the collections into giftware for the Wedgwood - Waterford Vera Wang license.  

Ms. Zanger, a University of Wisconsin - Madison alumna, participated in the Human Ecology (Home Ec.) accelerated program at the Fashion Institute of New York.  After graduation she stayed in New York City, landing a position as a textile designer on "Fashion Avenue".  In the mid 1980s, she opened ZAOT & SOFASOMA, a furniture / fabric boutique that refurbished found furniture and created luxury textiles for architects and interior designers such as Clodaugh, Eric Hilton, Lucien Rees-Roberts and Steven Harris Architects.  Several collections of hand-printed pillows were designed exclusively for Barneys New York, abc home, Fellisimo, Archetype, Civilization Clodaugh, Ross & Williams (on St. Marks!) and the influential Furniture of the 20th Century.

Vital part of twenty-five year design career, involvement in the academic design community through teaching (Parsons School of Design), critiques (SCAD), panels (F.I.T.) and Emeritus Member, Board of Visitors of UW-Madison.  Most recently, guest critic at Philadelphia University’s Center of Excellence: Surface Imaging and Instructor / Critic Surface Design, Wintersession 2016 at Rhode Island School of Design.

Presently an Account Executive at Design Within Reach, Flagship Studio on East 57th Street, New York City.  Interfacing with interior designers and architects, customizing iconic designs of Saarinen, Le Corbusier, Charles and Ray Eames with textiles by Knoll, Maharam and Alexander Girard, former Director of Textile Design, for Herman Miller, the parent company of DWR.

Paula Zanger's project, Orange HOWELL® designs, develops and markets luminous gifts of quality American craftsmanship to celebrate Homes, Holidays, Weddings & LOVE.  Founded in 2010, Orange HOWELL items are specifically handmade in Manhattan and New England H.U.B. zones.  Clients include Neiman Marcus, Brooks Brothers, abc home, The Daughters of the American Revolution, The Plaza Hotel, The Beverly Wilshire, The Ritz-Carlton, The Little Nell, specialty stores and fine jewelers.  Orange HOWELL is Paula Zanger's great-grandfather's given name, a spirited “Seventh Son of a Seventh Son”, Welsh, Quaker, Hoosier, American Farmer.

Paula Zanger > Resume pdf