whY  > results ...  The customer decides.

Creative Director / Product Designer with proven retail sales of multi-million dollar selling licensed surface designs for dinnerware, wallpaper, bedding and innovative product collections.  

      $14 Million – Dinnerware:  “Upstairs Everyday” Paradigm Shift

      $8 Million – Wallpaper:  Estar Award

      $8 Million – Stationery:  Bridal, Holiday, Everyday

      98% - Sell thru Holiday Ornaments / Made in USA

      *TRANSFERABLE SKILLS: Design, Licensing, Sourcing, Quality Control, Brand Equity

SKILLS: DESIGN

CREATIVE / DESIGN / ART DIRECTION  Design branded product from concept to items to images...design

MATERIALS Precious metals, porcelain, stoneware, crystal, glass, gemstones, leather, paper, textiles, organic sustainable processes & oh yes...translated into digital formats for relevance

PRODUCT DESIGN  Luxe > Mass > Hard & Soft / Home & Gift, Premium Promotional & Custom

TECHNICAL DESIGN  Strong understanding of technical designs, surface patterns, color... (see materials ;-)

SKILLS: BUSINESS

LICENSING  Brand Cross-Over - New Business Categories for Retail Brands & Private Label

ALLIANCES  Specialized partnerships for solutions, including innovative product development & social media strategies

PRESENTATION Branded DESIGN - Print to Online > Deliverables: (websites, look books, media-kits)

LEADERSHIP  Collaborating, hiring, managing, supporting

SERVICE Deliver design that SELL$

SKILLS: TECHNICAL

SOFTWARE  InDesign, Photoshop, Illustrator, Salesforce (Obsess > Revise & Deliver…!)

SOCIAL MEDIA  Instagram, facebook, wordpress, tumblr, twitter & ...

BASIC  “Cold Calls” & Assorted Hats, Word, Excel, QuickBooks, Budgets, etc.

SKILLS: PROCESS

PRODUCT DEVELOPMENT  Sourcing, costing, technicals, prototypes to production

PROJECT MANAGEMENT  Coordinating planner timelines for teams, etc.

VENDOR COMMUNICATIONS  Technical revisions, models, finishes, prototype & sample reviews

QUALITY CONTROL & PRODUCTION Onsite reviews, compliance, approvals domestic & international

PARADIGM SHIFTS  

 FASHION  Home Decorative (Barneys New York, 1990)

 CASUAL Contemporary Dinnerware (Palazzo 1992)

 ORGANIC Sustainable Retail (Whole Foods, 2007)

  e-TAIL  One Kings Lane (Lunt Silversmiths 2008)

  LOCAL/LUXE Made in the U.S.A. (Orange HOWELL 2010)

Paula Zanger > Resume pdf