whY > results ... The customer decides.
Creative Director / Product Designer with proven retail sales of multi-million dollar selling licensed surface designs for dinnerware, wallpaper, bedding and innovative product collections.
$14 Million – Dinnerware: “Upstairs Everyday” Paradigm Shift
$8 Million – Wallpaper: Estar Award
$8 Million – Stationery: Bridal, Holiday, Everyday
98% - Sell thru Holiday Ornaments / Made in USA
*TRANSFERABLE SKILLS: Design, Licensing, Sourcing, Quality Control, Brand Equity
CREATIVE / DESIGN / ART DIRECTION Design branded product from concept to items to images...design
MATERIALS Precious metals, porcelain, stoneware, crystal, glass, gemstones, leather, paper, textiles, organic sustainable processes & oh yes...translated into digital formats for relevance
PRODUCT DESIGN Luxe > Mass > Hard & Soft / Home & Gift, Premium Promotional & Custom
TECHNICAL DESIGN Strong understanding of technical designs, surface patterns, color... (see materials ;-)
LICENSING Brand Cross-Over - New Business Categories for Retail Brands & Private Label
ALLIANCES Specialized partnerships for solutions, including innovative product development & social media strategies
PRESENTATION Branded DESIGN - Print to Online > Deliverables: (websites, look books, media-kits)
LEADERSHIP Collaborating, hiring, managing, supporting
SERVICE Deliver design that SELL$
SOFTWARE InDesign, Photoshop, Illustrator, Salesforce (Obsess > Revise & Deliver…!)
SOCIAL MEDIA Instagram, facebook, wordpress, tumblr, twitter & ...
BASIC “Cold Calls” & Assorted Hats, Word, Excel, QuickBooks, Budgets, etc.
PRODUCT DEVELOPMENT Sourcing, costing, technicals, prototypes to production
PROJECT MANAGEMENT Coordinating planner timelines for teams, etc.
VENDOR COMMUNICATIONS Technical revisions, models, finishes, prototype & sample reviews
QUALITY CONTROL & PRODUCTION Onsite reviews, compliance, approvals domestic & international
FASHION Home Decorative (Barneys New York, 1990)
CASUAL Contemporary Dinnerware (Palazzo 1992)
ORGANIC Sustainable Retail (Whole Foods, 2007)
e-TAIL One Kings Lane (Lunt Silversmiths 2008)
LOCAL/LUXE Made in the U.S.A. (Orange HOWELL 2010)